WEBSITE CLARITY REVIEW
Get clear on what’s holding your website back
A focused, strategic website review designed to uncover what’s impacting clarity, trust, and conversion, so you know exactly what to improve next.
Your website might look good, but something feels “off”
You’ve built your site.
You’ve put in the effort.
But somehow:
You’re unsure if your message is clear
Inquiries feel inconsistent
Visitors don’t stay long
You don’t know what to improve first
You don’t need a full redesign.
You need clarity.
The Website Clarity Review
✧
The Website Clarity Review ✧
A focused, strategic website review to help you see what’s working and what needs attention
I’ll review your website across these key areas:
Homepage conversion structure
Messaging & positioning clarity
Brand & Visual Identity
User experience & journey
Mobile responsiveness
Accessibility & usability
Technical & SEO foundations
WHAT’S INCLUDED
What you get with the Website Clarity Review
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A structured Website Audit Summary
A clear overview of your website’s strengths, gaps, and overall conversion readiness.
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A Prioritised Action Roadmap
A focused list of strategic recommendations, organised by impact and effort so you know exactly what to fix first.
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A Personalised Video Walkthrough
A guided explanation of the insights and reasoning behind each recommendation, so you fully understand what’s impacting your site and why.
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Clear Next-Step Guidance
Practical direction on how to move forward, whether you implement the changes yourself or explore deeper support.
You won’t receive a 40-page overwhelming document.
You’ll receive focused, strategic insight you can actually act on.
Why a website review matters for your business
When clarity improves, you unlock so much more:
Visitors understand your value faster
Calls-to-action feel natural
Trust builds more quickly
Decisions feel easier
Your website starts working with you, not against you.
YOUR INVESTMENT
Website Clarity Review
Investment
$147 USD *
Payment
Full payment due on booking
Timeline
Delivered within 3 business days
*BONUS: If you book a web design project with me within 1 month of your website review, 100% of the cost of your review will be credited toward your project.
WHAT OTHER BUSINESS OWNERS SAY
“Insightful and actionable!”
“Fiona was so helpful and responsive. I was experiencing challenges developing my business website and she immediately understood my concerns. Her one page website checklist, along with a personalised loom video highlighting key elements to adapt and why were insightful and actionable. She was great to work with and I'd recommend her services to any business developers needing website support!”
— Danielle Taouk
Psychologist at Innerbloom Psychology
Ready to get clear direction?
THE PROCESS
Here’s how it works
01
Book your Website Clarity Review
Secure your spot and complete payment to get started.
02
Complete a short questionnaire
Share your goals, audience, and current challenges so I can provide focused, relevant recommendations.
03
Receive your review within 3 business days
You’ll receive your structured audit summary, prioritised roadmap, and personalised walkthrough of the findings.
04
Implement your changes with clarity and confidence
Implement the recommendations yourself, or explore deeper support if needed.
Meet Fiona — Designer & strategist behind The Site Crafter
Hi, I’m Fiona. I help coaches and consultants build thoughtful, strategic Squarespace websites that don’t just look beautiful, they work beautifully too.
Before starting The Site Crafter, I spent 15 years in procurement before transitioning into UX design, where I learned how clarity, structure, and intentional design shape how people think and make decisions.
That’s the lens I bring to every Website Clarity Review.
I’m not just looking at colours and layout, I’m evaluating how your website communicates, builds trust, and guides action.
Because sometimes, what’s needed isn’t a redesign.
It’s clarity.
Is the Website Clarity Review right for you?
This is PERFECT for you if:
You have an existing website that’s not converting as expected
You feel something is unclear but can’t pinpoint it
You want expert feedback before investing in redesign
You’re ready to improve but need direction
It might NOT be the right fit if:
You don’t yet have a website
You’re looking for a full redesign included
You want copywriting delivered within this review
You’re not ready to act on feedback
Frequently Asked Questions
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While I specialise in Squarespace, this review focuses on clarity, structure, and conversion fundamentals, which apply across most platforms (Wix, WordPress, Showit, etc.).
If you're unsure whether your site is suitable, feel free to reach out before booking.
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No. I conduct the review based on your live website, just like how any visitor would experience your website.
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Your review includes a prioritised roadmap so you can confidently implement improvements in the right order.
From there, you can:
Implement the recommendations yourself
Work with your existing developer
Or explore working with me on a Squarespace design project if deeper changes are needed
The next step is entirely up to you but you won’t be left guessing what to do.
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Definitely! At the moment, I offer implementation support through my Squarespace website design packages.
If your site is already on Squarespace and the review reveals a need for deeper refinement or redesign, we can explore whether one of my design packages is the right next step.
And if you book a design project within 1 month, 100% of your Website Clarity Review fee will be credited toward your project.
You deserve a website that works hard for you
If you're ready to understand what’s working, and what needs attention, this is your next step.