Your website should reflect your expertise clearly and confidently
Your business deserves more than a thrown-together website, but finding time to create one that truly represents you feels impossible.
You might have tried templates that look like everyone else's site. Maybe you've struggled with DIY builders that promised ease but delivered frustration.
You are not alone. And you are in the right place.
What if creating your website could feel like a conversation with someone who gets you and your business—without the technical stress?
That's where I come in.
AT THE SITE CRAFTER
I help coaches and consultants build impactful websites—so you can focus on work you love and growing your business
WORK WITH ME
Meet your Chief Site Crafter!
Hi, I’m Fiona! With a background in User Experience design, I craft websites that don't just look good—they connect with your ideal clients and convert visitors into bookings.
As a fellow business owner, I know how exciting (and exhausting!) running a business can be. There’s always something new to learn, systems to figure out, and life to juggle on top of it all.
That’s why I’ve designed a web design process that takes the pressure off. You won’t have to stress over tech or second-guess design decisions. I’ll guide you every step of the way.
Ready to reclaim your time and launch a website you’re proud to share?
GET TO KNOW MY STORY
It all started with the dream to live differently
I started my professional life in Procurement (yes, you heard that right). While I enjoyed the problem-solving aspect of the work, I’ve always had a creative streak—and a deep interest in visual design and human behaviour. After 15 years in procurement and process improvement roles, I knew I wanted to use my creativity in a more meaningful way.
So I took a leap and pivoted into UX design.
But even in my new 9-to-5, I found myself designing my life around my job. I was missing my kids’ events, cutting short family holidays and working though weekends.
And I thought to myself—there has to be a better way to live and work.
WORK I LOVE
That’s what led me to start The Site Crafter
A space where I could blend my UX expertise and creativity to help coaches and consultants build websites that truly work for them and their clients.
And in doing so, I could finally design my work around my life!
Today, I help coaches and consultants like you communicate your unique value through websites that connect, convert, and grow with your business—so you can focus on impacting lives while your online presence works for you 24/7.
MY APPROACH
Human-centered design meets business strategy
Your website isn't just about pretty colors and fonts. It's about creating an experience that connects with your audience and moves your business forward.
My core values shape everything we'll create together:
Empathy
I take time to understand your audience so your website speaks directly to their needs
Growth
Every design choice is made with your business goals in mind, whether it is launching a new program or positioning you as an industry leader
Clarity
Simple processes that make website creation straightforward and even enjoyable
Purposeful Creativity
Design with intention. Every element of your site will not only look good but serve a specific function in your client journey
You are not just building a website, you are building a business
Together, we’ll build a site that feels like you and works hard for your business.
CLIENT SUCESS STORY
Kind words from clients like you
“All base UI elements are made using Nested Symbols and shared styles that are logically connected. Gorgeous, high-quality video sharing on desktop, mobile, tablet. All base UI elements are made using Nested Symbols”
Audrey Low, Coach and Founder of Designing Trust
PORTFOLIO
Thoughtful, intentional websites grounded in strategy
Ready to create a website that works as hard as you do?
Let's turn your expertise into a website that attracts dream clients and grows your business.