THE LAUNCHPAD
Semi-custom web design for coaches & consultants
Expert design and technical support built on a proven structure, so your website supports your business without the overwhelm of doing it alone.
Most coaches and consultants are great at their work, but struggle with turning that expertise into a website that clearly communicates their value
Without a clear plan for your website, you may see:
Hours spent tweaking templates without real progress
Visitors unsure what you offer or how to work with you
Missed enquiries because your site doesn’t guide people to the next step
You don’t need fancy—you need a website that works
Maybe you’ve:
Wondered what are the pages you really need
Tried building your own site and felt stuck halfway
Written your copy but aren’t sure how to structure it
Tweaked templates endlessly without knowing what actually converts
You know you do good work.
You simply need a professional, well-structured website that reflects your value clearly and supports your next stage of growth.
Ready for a website that works?
The Launchpad
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The Launchpad ✧
A semi-custom Squarespace website built from a structured, customer-centred template — designed around one focused website goal and styled to your brand
Built for coaches and consultants who:
Have one clear goal their website needs to support
Want to book calls, secure enquiries, or sell one key offer
Are comfortable writing or refining their own website copy
Want professional design and technical setup handled by an expert
If you’re looking to…
Build authority and present your expertise clearly to attract enquiries
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Attract more 1:1 coaching clients through discovery calls
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Sell or launch a waitlist for your signature programme
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The Launchpad provides a focused structure to support that goal.
WHAT’S INCLUDED
What you get with The Launchpad
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Semi-custom Website Design
A Squarespace website built from one of my strategically-designed templates and fully styled to your brand.
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Mini Brand Kit
Curated colours, fonts, and simple wordmark logo to ensure your website feels cohesive and credible.
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Conversion-Focused Copywriting Guides
Structured page-by-page prompts to help you write and refine your copy clearly and confidently.
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Essential SEO + Tech Setup
Basic SEO set-up plus connection of your domain, booking tools, forms, and analytics so you don’t have to stress over the tech bits.
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1:1 Website Training
Learn how to update your site with ease—so you stay in control without relying on a developer.
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Post-Launch Support
14-day post launch email support to guide you after launch to make sure everything runs smoothly.
PLUS, YOU’LL ALSO GET THIS THOUGHTFUL BONUS
to make your website launch even smoother and your client experience even stronger:
Bonus: Stock Image Curation
(valued at $150 USD)
No more hours searching for photos—I’ll source brand-aligned visuals that match your message.
YOUR INVESTMENT
The Launchpad
Investment
$1,800 USD *
Payment
50% to reserve your spot and 50% before launch.
Timeline
2 weeks - once your content is finalised and ready
* Price excludes your Squarespace plan, domain name, or any third-party tool costs. As my client, you’ll get an exclusive 10% discount on your Squarespace plan. For clients based in Singapore, local pricing is available upon request.
Ready to launch a website that works for you?
CLIENT SUCCESS STORY
“From no visibility to a professional online home”
“Before working with Fiona, I only had Facebook and was facing a visibility problem, I had no place to showcase how I could help others. Now, I am expecting this new website to help me market my business so much better than before because now I have all my offerings, sales page and background all in one place. My friends who have seen the site so far love it and say that it looks very professional but still showcases my warmth and personality!”
— Fefe Gong
Maternity Leave Finance Coach
Mama Financial
THE PROCESS
Here’s how it works
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Book a free 30-minute discovery call to discuss your website goals and determine if The Launchpad is the right fit.
If we decide to move forward, you’ll receive a contract and brand questionnaire to begin.
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We’ll hold a focused kick-off call to confirm your primary website goal and select the Launchpad template that best supports it.
You’ll leave with a clear content checklist so you know exactly what to prepare.
Most clients take 2–3 weeks to finalise their content.
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Once your content is ready, your 2-week build begins.
Week 1:
Creative direction is developed, including colour palette, typography, and homepage mock-upWeek 2:
Full site build and refinement, with opportunities for feedback to ensure everything aligns. -
Your website goes live! I’ll provide you with the training and tools you need to confidently manage your site moving forward.
Ready to move forward with a website that works?
Meet Fiona — Designer, Strategist, and your Chief Site Crafter
I help coaches and consultants bring their vision to life with thoughtful, strategic Squarespace design.
My path here wasn’t linear — I spent 15 years in procurement before realising my heart belonged in design and human-centred strategy. That curiosity led me into UX design, where I learned how intentional design can connect people and move businesses forward.
Eventually, I wanted more freedom — to do meaningful, creative work and live life on my own terms. That’s how The Site Crafter began: a space where I combine creativity and strategy to help passionate business owners build websites that not only look beautiful, but work beautifully too.
Now, I get to partner with amazing coaches and consultants who are growing their impact. I love helping them feel proud of their online presence and confident sharing their work with the world.
Let’s make your website happen!
CLIENT SUCCESS STORY
“What felt overwhelming and daunting was seamlessly completed”
“Before working with Fiona, I first got my website up and running with help from a university student. It was better than nothing, but it needed a refresh. Fiona was responsible and responsive, providing step-by-step guidance. What felt overwhelming and daunting was seamlessly completed — thanks to Fiona! My new website has given me confidence. It looks ready and presentable when opportunities present themselves.”
— Audrey Low
Leadership Facilitator & Coach
Designing Trust
Is The Launchpad right for you?
This is PERFECT for you if:
You have one primary goal your website needs to support
You’re comfortable writing or refining your own website copy
You’ve tried DIY-ing your website and felt overwhelmed
You want a guided, structured approach instead of figuring everything out alone
It might NOT be the right fit if:
Your website needs to serve multiple audiences
You require custom strategy to articulate and present multiple offers
You need multiple customer journeys, advanced integrations, or complex functionality
You’re looking for a fully done-for-you experience, including copy and strategy
In that case, The Signature Experience may be a better fit.
Yes, The Launchpad is for me!
Frequently Asked Questions
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I build all websites on Squarespace because it offers the flexibility you need and is easy to manage after handover, even if you’re not tech-savvy.
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This is a collaborative process. You’ll provide your content and feedback at key stages, and I’ll handle the design, structure, and technical setup. I’ll guide you clearly so you always know what’s needed.
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Professional photos definitely help your website feel more personal and aligned with your brand. If you have them, we’ll absolutely use them. But if you don’t—no worries. I’ll curate high-quality stock images that reflect your style and message. I’ll also provide a guide to help you select or plan photos that work well for your brand.
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Yes. The Launchpad is designed for clients who are comfortable writing or refining their own copy. I’ll provide structured guidance to help you organise your message clearly, but you’ll create the final content.
If you’d prefer full copywriting support, The Signature Experience may be a better fit.
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A 50% deposit secures your spot in my schedule. The remaining 50% is due before launch. I’ll provide clear dates and payment instructions so there are no surprises.
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Yes, your package covers the full design and setup, but you’ll also need to pay for your Squarespace plan, domain name, and any third-party tools we use (e.g., booking systems or email platforms). Don’t worry though, I’ll guide you through the options and you’ll also get a 10% discount on your Squarespace plan as my client.
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Yes, absolutely! The Launchpad includes a mini brand kit with curated colours, typography, and a simple wordmark logo so your website still feels cohesive and professional.
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The website build takes 2 weeks once your content is finalised and ready. Most clients take 2–3 weeks before that to prepare their content. I’ll share the project timeline once we kick off, and I’ll guide you through each step so you always know what’s next.
Ready for a professional website — without the full custom process?
If you’re ready to move beyond DIY and want a clear, professionally designed website that supports your business, The Launchpad is the next step.
Looking for a fully custom website experience?
If your business requires a more tailored strategy or supports multiple offers or audiences, the Signature Experience may be a better fit.