FOR PURPOSE-DRIVEN COACHES, CONSULTANTS & BUSINESSES
Show up with the confidence your work has already earned
Strategic Squarespace websites for purpose-led practitioners and organisations — built to communicate your impact clearly, build trust quickly, and turn the right visitors into the right clients, partners, or supporters.
SOUNDS FAMILIAR?
You know your work creates impact. But your website isn’t saying that—yet.
Your website should be working as hard as you do. But maybe you've felt:
Frustrated that DIY templates or AI-generated sites can't capture the depth of what you do
Stuck trying to write copy that holds both your work and your values
Lost in tech jargon when you'd rather focus on serving your people
Embarrassed sharing an outdated site when funders, clients, or partners come looking
If your website feels more like a roadblock than a growth tool… you’re in the right place.
AT THE SITE CRAFTER
I build thoughtful, strategic websites that do the heavy lifting, so you can focus on the work that matters
WHY WORK WITH ME
Strategic websites, made simple — and built around you and the people you serve
Hi, I'm Fiona — designer, strategist, and the person behind The Site Crafter.
Fifteen years in procurement, policy and process taught me how trust gets built, how decisions actually get made, and what it takes for good work to land with the right people. Three years as a UX designer taught me how people really move through a website — not how we assume they do.
The Site Crafter brings both together: Squarespace websites shaped by how your visitors think and decide, so your site does real work for you.
Your website becomes a strategic tool that:
Establishes your credibility before a client even scrolls
Communicates your expertise and approach with total clarity
Scales with your business as you grow
Turns the right visitors into ready-to-invest clients
Let's build something worth clicking on.
SERVICES
Ways we can work together
BEST FOR GETTING CLARITY
Website Clarity Review
For coaches, consultants and businesses who already have a website — but it’s not converting.
You’ll receive a clear, prioritised roadmap outlining exactly what’s affecting clarity, flow, and conversion — so you know your next best step.
A focused, strategic audit designed to uncover what’s impacting clarity, trust, and conversion, so you know exactly what to improve next.
THE SIGNATURE EXPERIENCE
Custom Website Design
For coaches, consultants, and purpose-driven businesses ready for a website that reflects the full depth of their work.
We’ll craft a customised, multi-page website tailored to your goals — so it reflects the full depth of your work, builds authority, and confidently converts visitors into aligned clients.
TESTIMONIALS
Kind words from clients like you
“My new website has given me confidence!”
“What felt overwhelming and daunting was seamlessly completed — thanks mostly to Fiona! My new website has given me confidence. It looks ready and presentable when opportunities present itself!”
— Audrey Low
Leadership Facilitator & Coach
@ Designing Trust
Singapore
“Everything I hoped for—and more.”
“Working with Fiona was absolutely amazing! The site is so polished and professional, and it presents me and my mission in the best light possible. I could not have created this myself with my barebones knowledge of web design, so it was such a relief to have Fiona’s help and guidance as a true pro designer. I absolutely got what I was looking for."
— Fefe Gong
Finance Coach @ Mama Financial
USA
FREE 5-Minute Website Audit Checklist
Already have a website… but it’s not quite working?
Before you redesign anything, it helps to understand what’s actually not working.
This quick 5-minute audit helps you spot the gaps in your messaging, design, and flow, so you can fix what matters (and stop second-guessing everything else).
Get instant clarity on what’s working (and what’s not)
BEYOND LOOKING BEAUTIFUL
Thoughtful, intentional websites grounded in strategy
Ready to create a website that works hard for you so that you can focus on work you love?
Let’s bring your vision to life.