THE SIGNATURE EXPERIENCE
Custom web design for coaches & consultants ready to accelerate your impact
Show up with confidence, attract your dream clients, and finally have a website that feels like the expert you are — without the endless DIY chaos.
Your website should do more than just look good
You’ve outgrown that DIY site—or maybe you never had one to begin with. If your website doesn’t show the value you bring, it’s turning away the very people you’re meant to serve.
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But figuring out all the design and tech on your own? It’s frustrating—and it’s taking you away from the work that actually lights you up:
Helping people and making an impact.
Design that puts people first and your business ahead
I understand how much heart and effort goes into building something of your own. You’re focused on finding clients and growing your brand — the last thing you need is more on your plate.
My design process takes that pressure off so you don’t have to worry about tech or second-guess design decisions.
You’ll have clear guidance and peace-of-mind support from start to finish.
My approach
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Human-centred UX meets business strategy
I don’t just make things look good. I design with purpose, creating websites that connect with your audience and move your business forward.
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Clarity at every step
Simple guidance that makes website creation straightforward and even enjoyable.
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Confidence on launch day
A strategic website you’re proud to share that works hard behind the scenes.
Introducing
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The Signature Experience
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Introducing ✧ The Signature Experience ✧
CUSTOM WEBSITE DESIGN
The Signature Experience
A custom Squarespace design experience that takes you from overwhelmed and misaligned to strategic and confidence.
From our first call to launch day, you’ll feel supported, guided, and genuinely excited — with a website that reflects your expertise, attracts dream clients, and helps your business grow.
Because your work deserves more than a “good enough” site — it deserves a digital home designed to accelerate your impact.
Imagine what’s possible with the right website
A website that helps you:
Build trust, reflect your brand, and convert visitors into clients.
Attract people who are aligned with your work
Feel proud every time you share your link
WHAT’S INCLUDED
What you get with The Signature Experience
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Fully Custom Squarespace Website Design
Valued at $3,500 USD
A tailored site with all the essential pages to support your business goals—no cookie-cutter templates here.
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Brand Strategy & Visual Kit
Valued at $1,200 USD
A cohesive brand message, colour palette, logo, and imagery that builds trust and consistency across all platforms.
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Conversion-Focused Copywriting
Valued at $1,200 USD
Website copy that guide your visitors and encourage them to take action—written with your dream client in mind.
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Essential SEO + Tech Setup
Valued at $500 USD
Basic SEO set-up plus connection of your domain, booking tools, forms, and analytics so you don’t have to stress over the tech bits.
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1:1 Website Training
Valued at $250 USD
Learn how to update your site with ease—so you stay in control without relying on a developer.
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Post-Launch Support
Valued at $250 USD
30-day post launch email support so that you have peace of mind after launch—ask questions, get help, and stay confident as you go live.
PLUS, YOU’LL ALSO GET THIS THOUGHTFUL BONUS
to make your website launch even smoother and your client experience even stronger:
Bonus: Stock Image Curation
(valued at $150 USD)
No more hours searching for photos—I’ll source brand-aligned visuals that match your message.
That’s a total value of over $7,000 USD
Your investment is half that amount, because I want this experience to stay accessible for the coaches and consultants who are ready to grow with confidence
YOUR INVESTMENT
The Signature Experience
Investment
From $3,500 USD / $4,500 SGD*
Payment
Payment is split into two parts — 50% to reserve your spot and 50% before launch.
Timeline
6 to 8 weeks
** Final investment will depend on the size and complexity of your site. Price excludes your Squarespace plan, domain name, or any third-party tool costs. As my client, you’ll get an exclusive 10% discount on your Squarespace plan.
Let’s make your website happen!
CLIENT SUCCESS STORY
“My new website helped secure smoother collaborations!”
“Fiona’s extensive questions brought a user experience perspective to co-creating my website together. When a potential collaboration came up, having a website that explained who I am and what I do (including a video) helped build trust quickly and enabled smoother collaborations! I also received another inquiry from a large coaches group and I believe that the combination of my new website, LinkedIn profile, and a quick cost breakdown helped me secure a chat with someone from the company about a Leadership offsite in Korea!”
— Audrey Low
Leadership Facilitator & Coach
Designing Trust
THE PROCESS
Here’s how it works
01
Discovery
Book a free 30 minute discovery call, where we discuss about your website goals and find out if we are a good fit. If you are ready to move forward, I’ll send over a contract and a brand questionnaire to start things off.
02
Strategy
We’ll kick off with a strategy session to dive deep into your business and brand. I’ll develop the content strategy and creative direction, including brand messaging, colours, fonts, and a mock-up of your homepage.
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Design & Develop
Once you’ve approve the creative direction and content, sit back and relax while I craft your website, bringing your vision to life. You’ll have the opportunity to review and provide feedback at key stages, so that we can fine-tune the design together.
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Launch & Training
It’s time to celebrate—your website is live! I’ll provide you with the training and tools you need to confidently manage your site moving forward.
Meet Fiona — Designer, Strategist, and your Chief Site Crafter
I help coaches and consultants bring their vision to life with thoughtful, strategic Squarespace design.
My path here wasn’t linear — I spent 15 years in procurement before realising my heart belonged in design and human-centred strategy. That curiosity led me into UX design, where I learned how intentional design can connect people and move businesses forward.
Eventually, I wanted more freedom — to do meaningful, creative work and live life on my own terms. That’s how The Site Crafter began: a space where I combine creativity and strategy to help passionate business owners build websites that not only look beautiful, but work beautifully too.
Now, I get to partner with amazing coaches and consultants who are growing their impact. I love helping them feel proud of their online presence and confident sharing their work with the world.
Let’s make your website happen!
Is The Signature Experience right for you?
This is PERFECT for you if:
You’re an established coach or consultant ready to elevate your business and online presence
You’ve outgrown your DIY site (or never had one that truly reflected your expertise)
You want a website that’s strategic, aligned with your brand, and built to grow with you
You value a guided, collaborative process and want expert support every step of the way
It might NOT be the right fit if:
You’re just starting out and only need a simple online presence or one-page site
You’re looking for a quick portfolio or résumé-style website
You’re not ready to invest time and energy into the creative process
You just need a quick fix or someone to just “make it look pretty”
Frequently Asked Questions
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I build all websites on Squarespace because it offers the flexibility you need and is easy to manage after handover, even if you’re not tech-savvy.
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This is a collaborative process, but I’ll guide you every step of the way. You’ll provide your business insights and feedback at key points, I'll handle the strategy, design, and tech.
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Professional photos definitely help your website feel more personal and aligned with your brand. If you have them, we’ll absolutely use them. But if you don’t—no worries. I’ll curate high-quality stock images that reflect your style and message. I’ll also provide a guide to help you select or plan photos that work well for your brand.
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Nope! I’ll craft conversion-focused copy for your website that’s tailored to your audience and your tone of voice. You’re welcome to share any existing content or rough drafts, but I’ll handle the heavy lifting to make sure your message is clear, compelling, and aligned with your goals.
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A 50% deposit secures your spot in my schedule. The remaining 50% is due before launch. I’ll provide clear dates and payment instructions so there are no surprises.
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Yes, your package covers the full design and setup, but you’ll also need to pay for your Squarespace plan, domain name, and any third-party tools we use (e.g., booking systems or email platforms). Don’t worry though, I’ll guide you through the options and you’ll also get a 10% discount on your Squarespace plan as my client.
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We’ll decide together during our strategy session. The goal is to design a site structure that supports your business goals, whether that’s a few focused pages or a more robust multi-page site.
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The typical timeline for The Signature Experience project is around 6 to 8 weeks. This includes time for strategy, design, development, feedback rounds, and launch. I’ll share the project timeline once we kick off, and I’ll guide you through each step so you always know what’s next.
Ready to build a website that reflects your value, speaks to your clients, and supports your growth?
Not ready for a full custom website yet?
No problem - check out our Starter Website Design package for coaches and consultants who are just starting out and want a confident, professional online presence.