THE SIGNATURE EXPERIENCE
Custom websites for purpose-driven coaches, consultants & businesses ready to show up with confidence
A strategic, done-with-you website build that reflects the depth of your work, builds trust with the right people, and connects you with the clients, partners, or supporters your work deserves.
Your website should do more than just look good
You’ve outgrown that DIY site—or maybe you never had one to begin with. If your website doesn’t show the value you bring, it’s turning away the very people you’re meant to serve.
✧
But figuring out all the design and tech on your own? It’s frustrating—and it’s taking you away from the work that actually lights you up:
Helping people and making an impact.
Design that puts people first and your business ahead
I understand how much heart and effort goes into building something of your own. You’re focused on finding clients and growing your brand — the last thing you need is more on your plate.
My design process takes that pressure off so you don’t have to worry about tech or second-guess design decisions.
You’ll have clear guidance and peace-of-mind support from start to finish.
MY APPROACH
Human-centered design meets business strategy
Your website isn't just about looking good. It's about creating an experience that reflects your expertise, connects with the right people, and supports the way your business actually works.
That’s why every project follows my signature C.L.A.R.I.T.y Method.
A strategy-led approach where human-centred design meets business goals. We start with thoughtful decisions first so that we can build a website that truly feel yours.
The Signature Experience
✧
The Signature Experience ✧
A strategic Squarespace design experience that takes you from overwhelmed and uncertain to clear, confident, and ready to be seen.
From our first call to launch day, you'll feel supported, guided, and genuinely excited — with a website that reflects the depth of your work, connects you with the right people, and grows with you over time.
Because your work deserves more than a "good enough" site — it deserves an online presence that matches the calibre of what you do.
Imagine what’s possible with the right website
A website that helps you:
Build trust, reflect your work, and turn visitors into clients, partners, or supporters
Attract the right people — not just more traffic
Feel proud every time you share your link
WHAT’S INCLUDED
What you get with The Signature Experience
-
Fully Custom Squarespace Website Design
A tailored site with all the essential pages to support your business goals—no cookie-cutter templates here.
-
Brand Strategy & Visual Kit
A cohesive brand message, colour palette, logo, and imagery that builds trust and consistency across all platforms.
-
Conversion-Focused Copywriting
Website copy that guide your visitors and encourage them to take action—written with your dream client in mind.
-
Essential SEO + Tech Setup
Basic SEO set-up plus connection of your domain, booking tools, forms, and analytics so you don’t have to stress over the tech bits.
-
1:1 Website Training
Learn how to update your site with ease—so you stay in control without relying on a developer.
-
Post-Launch Support
30-day post launch email support so that you have peace of mind after launch—ask questions, get help, and stay confident as you go live.
PLUS, YOU’LL ALSO GET THIS THOUGHTFUL BONUS
to make your website launch even smoother and your client experience even stronger:
Bonus: Stock Image Curation
No more hours searching for photos—I’ll source brand-aligned visuals that match your message.
YOUR INVESTMENT
The Signature Experience
Investment *
Custom quote based on your scope and goals.
Projects generally start from $1,900 SGD for a basic site, with most full multi-page builds investing $3,500–$6,500 SGD.
Each project is scoped after our Discovery Call so you only pay for what your work actually needs.
Each project is scoped after our Discovery Call so you only pay for what your work actually needs.
Payment
Payment is split into two parts — 50% to reserve your spot and 50% before launch.
Timeline
2 to 6 weeks
* Final investment will depend on the size and complexity of your site. Price excludes your Squarespace plan, domain name, or any third-party tool costs. As my client, you’ll get an exclusive 10% discount on your Squarespace plan. For international clients, USD pricing is available upon request.
Let’s make your website happen!
CLIENT SUCCESS STORY
“Before working with Fiona, I first got my website up and running with help from a university student. It was better than nothing, but it needed a refresh. Fiona brought a user experience perspective to co-creating my website together. What felt overwhelming and daunting was seamlessly completed!
When a potential collaboration came up, having a website that explained who I am and what I do helped build trust quickly and enabled smoother collaborations and helped me get an inquiry from a large coaches group!
— Audrey Low
Leadership Facilitator & Coach @ Designing Trust
Singapore
“My new website helped secure smoother collaborations!”
Let’s build your dream site together
THE PROCESS
Here’s how it works
01
Discovery
Book a free 30 minute discovery call, where we discuss about your website goals and find out if we are a good fit. If you are ready to move forward, I’ll send over a contract and a brand questionnaire to start things off.
02
Strategy
We’ll kick off with a strategy session to dive deep into your business and brand. I’ll develop the content strategy and creative direction, including brand messaging, colours, fonts, and a mock-up of your homepage.
03
Design & Develop
Once you’ve approve the creative direction and content, sit back and relax while I craft your website, bringing your vision to life. You’ll have the opportunity to review and provide feedback at key stages, so that we can fine-tune the design together.
04
Launch & Training
It’s time to celebrate—your website is live! I’ll provide you with the training and tools you need to confidently manage your site moving forward.
Meet Fiona — Designer & Strategist
Hi, I'm Fiona, and I help purpose-driven coaches, consultants, and businesses build websites that finally match the depth of their work.
My path here wasn't linear. Fifteen years in procurement, policy, and process taught me how trust gets built, how decisions actually get made, and what it takes for good work to land with the right people. Three years as a UX designer taught me how people really move through a website — not how we assume they do.
The Site Crafter brings both together: Squarespace websites shaped by how your visitors actually think and decide, so your site does real work for you — communicating clearly, building credibility, and connecting you with the right clients, partners, and supporters.
Let's build something worth clicking on.
CLIENT SUCCESS STORY
“From no visibility to a professional online home”
“Before working with Fiona, I only had Facebook and was facing a visibility problem, I had no place to showcase how I could help others. Now, I am expecting this new website to help me market my business so much better than before because now I have all my offerings, sales page and background all in one place. My friends who have seen the site so far love it and say that it looks very professional but still showcases my warmth and personality!”
— Fefe Gong
Maternity Leave Finance Coach @ Mama Financial
USA
Is The Signature Experience right for you?
This is PERFECT for you if:
You're a purpose-driven coach, consultant, or business ready to be seen the way your work deserves
You've outgrown your DIY or AI-generated site (or never had one that truly reflected your work)
You want a website that’s strategic, aligned with your values, and built to grow with you
You value a guided, collaborative process and want a strategic partner — not just a designer
It might NOT be the right fit if:
You're looking for a quick résumé-style or portfolio website without strategy
You’re not ready to invest time and energy into the creative process
You just need someone to "make it look pretty" without thinking about how it works
Yes, The Signature Experience is for me!
Frequently Asked Questions
-
I build all websites on Squarespace because it offers the flexibility you need and is easy to manage after handover, even if you’re not tech-savvy.
-
This is a collaborative process, but I’ll guide you every step of the way. You’ll provide your business insights and feedback at key points, I'll handle the strategy, design, and tech.
-
Professional photos definitely help your website feel more personal and aligned with your brand. If you have them, we’ll absolutely use them. But if you don’t—no worries. I’ll curate high-quality stock images that reflect your style and message. I’ll also provide a guide to help you select or plan photos that work well for your brand.
-
Nope! I’ll craft conversion-focused copy for your website that’s tailored to your audience and your tone of voice. You’re welcome to share any existing content or rough drafts, but I’ll handle the heavy lifting to make sure your message is clear, compelling, and aligned with your goals.
-
A 50% deposit secures your spot in my schedule. The remaining 50% is due before launch. I’ll provide clear dates and payment instructions so there are no surprises.
-
Yes, your package covers the full design and setup, but you’ll also need to pay for your Squarespace plan, domain name, and any third-party tools we use (e.g., booking systems or email platforms). Don’t worry though, I’ll guide you through the options and you’ll also get a 10% discount on your Squarespace plan as my client.
-
We’ll decide together during our strategy session. The goal is to design a site structure that supports your business goals, whether that’s a few focused pages or a more robust multi-page site.
-
The typical timeline for The Signature Experience project is around 2 to 8 weeks. This includes time for strategy, design, development, feedback rounds, and launch. I’ll share the project timeline once we kick off, and I’ll guide you through each step so you always know what’s next.
Ready to build a website that reflects your value, speaks to your clients, and supports your growth?
Not ready for a full custom website yet?
If you'd like clarity on your current site or a roadmap before committing to a full project, my Website Clarity Review is a focused, low-investment way to get strategic direction first.