Strategic websites for purpose-driven coaches, consultants & businesses
Strategic websites built to communicate your impact clearly, build trust quickly, and turn the right visitors into clients, partners, or supporters.
Your work changes lives, so why does your website feel like it’s holding you back?
You're not just "building a website." You're building a practice, a business, or an organisation that's deeply personal — and you want your online presence to reflect that.
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Whether you're just starting out or ready for a website that finally matches the calibre of your work, I'm here to help you get clear, get confident, and build something worth pointing people to — for you, your clients, your partners, and the people you serve.
THE SIGNATURE EXPERIENCE
Custom Website Design
For purpose-driven coaches, consultants, and businesses ready for a website that reflects the full depth of their work.
We'll craft a customised, multi-page website tailored to your goals — designed around how your visitors actually think and decide, built to communicate your work clearly, and crafted to turn the right visitors into clients, partners, or supporters.
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Purpose-driven coaches, consultants, and businesses who:
Want a website that reflects the depth of their work, not a generic template
Need clarity on how to position their offer, message, or impact online
Want done-for-you strategy, copywriting, and design — without managing multiple freelancers
Are ready to invest in a website that builds trust and grows with their work
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Fully customised, multi-page website tailored to your goals
Strategic copywriting to convert visitors into clients
Complete brand kit: logo, colours, fonts, imagery, brand message
SEO and tech integrations done for you
1:1 training + 30-day post-launch support
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Custom quote based on your scope and goals.
My projects generally start from $2,400 SGD for a basic site, with most full multi-page builds investing $3,500–$6,500 SGD.
Each project is scoped after our Discovery Call so you only pay for what your work actually needs.
*Price excludes your Squarespace plan, domain name, or any third-party tool costs. As my client, you’ll get an exclusive 10% discount on your Squarespace plan. For international clients, USD pricing is available upon request.
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2 to 6 weeks, depending on the complexity of the project
THE SIGNATURE EXPERIENCE
The Client-Ready Website
For coaches, consultants, and businesses who want a website that reflects their expertise and attracts the right clients.
This signature web design experience brings together strategy, messaging, design, SEO foundations, tech setup, and launch support, so you can feel confident sending potential clients to your site.
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This is for purpose-driven coaches, consultants, and service-based businesses who are ready for a website that feels clear, credible, and client-ready.
You might be:
Ready to move beyond a DIY site or generic template
Struggling to clearly position your offers, message, or impact online
Looking for strategy, copywriting, and design in one guided process
Ready to invest in a website that builds trust and works hard for your business
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Website strategy and messaging direction
5–7 page custom Squarespace website tailored to your goals
Complete brand kit: word-mark logo, colours, fonts, imagery, brand message
Strategic copywriting to convert visitors into clients
Essential SEO and AEO and tech integrations done for you
Launch training and 30-day post-launch support
Plus bonuses: stock image curation, custom 404 page and legal pages, Canva brand kit board
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Custom quote based on your scope and goals.
My projects generally start from $2,400 SGD for a basic site, with most full multi-page builds investing $3,500–$6,500 SGD.
Each project is scoped after our Discovery Call so you only pay for what your work actually needs.
*Price excludes your Squarespace plan, domain name, or any third-party tool costs. As my client, you’ll get an exclusive 10% discount on your Squarespace plan. For international clients, USD pricing is available upon request.
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2 to 6 weeks, depending on the complexity of the project
FOR CUSTOM BUILDS
Custom Website Design
For growing businesses that need more than a standard 5–7 page website.
If your website needs more complex features such as blog migration, ecommerce, online courses, membership areas, sales funnels, advanced integrations, or a larger content structure, I can create a custom website scope based on your goals.
This is for you if you need a website that does more behind the scenes, while still feeling clear, polished, and easy for your audience to use.
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Established coaches, consultants and businesses with more complex websites, larger builds, or businesses with specific functionality needs
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Fully customised, multi-page website tailored to your goals, audience, content, and functionality needs.
This can include:
Custom website strategy and structure
Custom website design and build
Larger page structures or content-heavy websites
Blog setup or migration
Ecommerce setup
Online course or membership pages
Sales funnel or landing page setup
Advanced integrations, based on your project needs
Every custom project also includes the foundations of a client-ready website:
Strategic website copywriting to help visitors understand your value and feel ready to work with you
Brand direction, including logo, colours, fonts, imagery, and brand message
Essential SEO/AEO foundations and tech integrations
1:1 website training
30-day post-launch support
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Custom quote based on your scope and goals. Projects typically start from $4,000 SGD.
Each project is scoped after our Discovery Call so you only pay for what your work actually needs.
*Price excludes your Squarespace plan, domain name, or any third-party tool costs. As my client, you’ll get an exclusive 10% discount on your Squarespace plan. For international clients, USD pricing is available upon request.
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Depending on the complexity of the project, projects typically take 4 to 10 weeks
FOR GETTING DIRECTION
Website Clarity Session
For DIYers, business owners, or anyone who needs expert guidance before making their next website move.
A focused 60-minute strategy session to help you review your website, clarify your offers, improve your structure, or untangle tech questions, so you can move forward with more confidence.
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This is for you if you’re DIY-ing your website, refreshing an existing site, or feeling unsure about what needs to change before you take your next step.
It’s especially helpful if you want an extra set of expert eyes on your website, offers, messaging, layout, user experience, SEO/AEO basics, or tech setup, without committing to a full website project.
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60-minute strategy session on Google Meet
Focused support on your website, offers, copy, structure, design, UX, SEO/AEO basics, or tech questions
Website feedback or page review, depending on what you need most
Session recording
Short summary of key recommendations after the call
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$197 SGD
CLIENT SUCCESS STORY
“My new website has given me confidence.”
“Before working with Fiona, I first got my website up and running with help from a university student. It was better than nothing, but it needed a refresh. Fiona’s extensive questions brought a user experience perspective in co-creating my new website together. Now, my website looks looks ready and presentable when opportunities present itself. When a potential collaboration came up, having a website that explained who I am and what I do (including a video) helped build trust quickly and enabled smoother collaborations!”
— Audrey Low
Career and Leadership Coach
Singapore
Not sure where to start?
Whether you're rebuilding from scratch, refining what's already there, or just want a second pair of strategic eyes — let's have a conversation.
CLIENT SUCCESS STORY
“A smooth, seamless process with results that amazed me.”
“I would definitely recommend Fiona’s website design services! Even if you’re starting with a blank slate like I was, you can end up with a perfectly designed website that has excellent branding, visuals and copywriting! I was amazed at the final product. The whole process from start to finish was so smooth and seamless, everything was organized meticulously and also done on time (or even before the deadlines)!
— Fefe Gong
Maternity Leave Finance Coach
USA
Ready to create a website that works hard for you so that you can focus on work you love?
Let’s bring your vision to life.