THE LAUNCHPAD

Starter Website Design

For coaches and consultants just starting out and ready to create a confident, professional online presence

Your website should reflect your expertise and the value you offer

You’re showing up, sharing your message, and doing the work. But when someone asks, “What’s your website?” you don’t have a link you’re proud to share. Or worse, a sparse page or LinkedIn profile that doesn’t fully reflect your value and offerings.

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When people can’t find you—or land on something underwhelming—they move on. That means missed connections, lost trust, and potential clients choosing someone else.

You don’t need fancy—you need clarity

A focused, well-crafted website that helps you:

  • Clearly communicate what you do and who you help

  • Build credibility, even if you’re just starting out

  • Make it easy for the right clients to reach out

Introducing

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The Launchpad

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Introducing ✦ The Launchpad ✦

STARTER WEBSITE DESIGN

The Launchpad

A starter website design package for new coaches ready to launch with clarity and confidence.

This is perfect if you're just starting out and want a polished, professional online presence that does the heavy lifting for you without piecing it together yourself.

Investment
From $1,500 USD / $1,900 SGD*

Timeline
3 to 4 weeks


*Price excludes your Squarespace plan, domain name, or any third-party tool costs. As my client, you’ll get an exclusive 10% discount on your Squarespace plan.

WHAT’S INCLUDED

What you get with The Launchpad

  • Strategy Session

    A 60-minute kick-off call to clarify your offers and ideal clients, so your website is built with purpose and direction.

  • Starter Squarespace Website Design

    Home, About, Services, and Contact pages—essential pages you need to launch with confidence.

  • Mini Brand Kit

    Colours, fonts, and wordmark logo that give your site a cohesive and trustworthy look.

  • Conversion-Focused Copywriting

    Website copy that guide your visitors and encourage them to take action—written with your dream client in mind.

  • Stock Image Curation

    No more hours searching for photos—I’ll source brand-aligned visuals that match your message.

  • Essential SEO + Tech Setup

    Basic SEO set-up plus connection of your domain, booking tools, forms, and analytics so you don’t have to stress over the tech bits.

  • 1:1 Website Training

    Learn how to update your site with ease—so you stay in control without relying on a developer.

  • Post-Launch Support

    14-day post launch email support to guide you after launch to make sure everything runs smoothly.

Ready to launch a website that works for you?

THE PROCESS

Here’s how it works

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Discovery

Book a free 30 minute discovery call, where we discuss about your website goals and find out if we are a good fit. If you are ready to move forward, I’ll send over a contract and a brand questionnaire to start things off.

Strategy

We’ll kick off with a strategy session to dive deep into your business and brand. I’ll develop the content and creative direction, including colours and fonts, and a mock-up of your homepage.

Design & Develop

Once you’ve approve the creative direction and content, sit back and relax while I craft your website, bringing your vision to life. You’ll have the opportunity to review and provide feedback at key stages, so that we can fine-tune the design together.

Launch & Training

It’s time to celebrate—your website is live! I’ll provide you with the training and tools you need to confidently manage your site moving forward.

CLIENT SUCESS STORY

“All base UI elements are made using Nested Symbols and shared styles that are logically connected. Gorge”

“All base UI elements are made using Nested Symbols and shared styles that are logically connected. Gorgeous, high-quality video sharing on desktop, mobile, tablet. All base UI elements are made using Nested Symbols. ogically connected. Gorgeous, high-quality video sharing on desktop, mobile, tablet. All base UI elements are made using Nested Symbols”

Audrey Low, Coach and Founder of Designing Trust

Frequently Asked Questions

  • I build all websites on Squarespace because it offers the flexibility you need and is easy to manage after handover, even if you’re not tech-savvy.

  • This is a collaborative process, but I’ll guide you every step of the way. You’ll provide your business insights and feedback at key points, I'll handle the strategy, design, and tech.

  • Professional photos definitely help your website feel more personal and aligned with your brand. If you have them, we’ll absolutely use them. But if you don’t—no worries. I’ll curate high-quality stock images that reflect your style and message. I’ll also provide a guide to help you select or plan photos that work well for your brand.

  • Nope! I’ll craft conversion-focused copy for your website that’s tailored to your audience and your tone of voice. You’re welcome to share any existing content or rough drafts, but I’ll handle the heavy lifting to make sure your message is clear, compelling, and aligned with your goals.

  • A 50% deposit secures your spot in my schedule. The remaining 50% is due before launch. I’ll provide clear dates and payment instructions so there are no surprises.

  • Yes, your package covers the full design and setup, but you’ll also need to pay for your Squarespace plan, domain name, and any third-party tools we use (e.g., booking systems or email platforms). Don’t worry though, I’ll guide you through the options and you’ll also get a 10% discount on your Squarespace plan as my client.

  • Yes, absolutely! This package includes a mini brand kit with colours, typography, and a simple wordmark logo so your website still looks professional and aligned, even if you’re just starting out.

  • The typical timeline for The Launchpad project is around 3 to 4 weeks. This includes time for strategy, design, development, feedback rounds, and launch. I’ll share the project timeline once we kick off, and I’ll guide you through each step so you always know what’s next.

Ready to launch your website with confidence?

Need something more custom?

If you're looking for a fully tailored website that reflects your brand and supports your next stage of growth, the Signature Experience might be a better fit.